Nick Robinson, Managing Director of sports talent agency ISC

Nick Robinson, Managing Director of sports management and marketing agency ISC, is the feature interview on this week's SB Weekly.

ISC helps create partnerships for a variety of rights-holder and brand clients, but is perhaps best known for representing athletes and players across football, rugby and several Olympic and Paralympic sports.

Nick cut his teeth at boutique talent agency AMI Sports and Entertainment before joining Octagon in 2009, where he was head of football and represented the likes of Daniel Sturridge and Saido Berahino.

On the podcast, Nick discusses:

  • The case for sports agents - why they're needed and play an important industry role
  • Why many talent agencies are missing out by not being multi-faceted
  • What it's like being an agent during a transfer window
  • Why commercial deals for athletes not at the very peak of their sport are challenging to find
  • The reasons behind Premier League clubs making a cumulative net profit this transfer window
  • Rising costs for fans - and why sporting stakeholders need to control them better.

Rob Mitchell, Commercial Director of AFC Bournemouth

Rob Mitchell, commercial director at Premier League football club AFC Bournemouth, is the feature interview on this week's SB Weekly.

Bournemouth are one of the extraordinary success stories of English football. Struggling in the fourth-tier less than a decade ago, the Cherries are now in their second Premier League season and thriving under manager Eddie Howe. 

Rob’s been with the club throughout that rollercoaster journey, joining in 2008 following stints at creative design agency the Cedar Group and rival south-coast team Southampton.

On the podcast, Rob discusses:

  • How his commercial revenue target has increased by 750%
  • The club's investment into Big Data and understanding its fanbase better
  • How his team is approaching selling its sleeve sponsorship, a new piece of Premier League inventory
  • Why a new stadium will be a commercial game-changer for the club
  • How Bournemouth is positioning itself to attract more multi-national companies as sponsors
  • Why a new website will be a key piece of additional sponsor inventory going forward.

Ben Morel, NBA Managing Director for EMEA

Ben Morel, SVP at the National Basketball Association and Managing Director for operations across EMEA, is the feature interview on this week's SB Weekly.

Ben originally joined the NBA from cosmetics giant L'Oréal in 1998, and nearly 20 years later he’s still going strong, overseeing the basketball league’s media distribution, events, merchandising and sponsorship activities this side of the Atlantic.

On the podcast, hear Ben discuss:

  • How UK interest in the NBA has undergone huge growth over the last 12 months
  • Why having more games in London isn't integral for further growth in Europe
  • Initiatives to turn casual basketball observers into active, loyal consumers
  • The significant investment being made into grassroots that doesn't make headlines
  • Why he hopes the battle for control in European club basketball reaches an amicable resolution, and soon
  • Why Virtual Reality could be a game-changer in how basketball is consumed at home and on the move.