Scott Bowers, Director of Communications, The Jockey Club

Scott Bowers, Director of Communications at The Jockey Club, is the feature interview on this week's SB Weekly.

The Jockey Club is the largest commercial group in British horseracing, owning and running 15 of the UK’s leading racecourses including Cheltenham, Aintree and Epsom Downs.

Scott’s been there for nearly seven years now, and was last month inducted into the Leaders Under 40 Class of 2016 in recognition of his contribution to record racecourse attendances and revenues.

Previous to the Jockey Club Scott was Head of Sport at PR firm Weber Shandwick, where he worked on several international award-winning campaigns, including Sochi's successful bid to host the 2014 Olympic Games.

On the podcast, Scott discusses the importance of external and internal communications for the long-term health of a major sports organisation, the importance of transparency and maintaining healthy relationships with the media, and why he believes sports organisations need to better understand the crossover between their communications and marketing functions.