Roger Mitchell - Investor, Advisor and CEO

Roger Mitchell, the former Chief Executive of the Scottish Premier League, is the feature interview on this week's SB Weekly.

An accountant by trade, Roger has held a number of senior roles in a number of sectors, but rose to prominence in the sports industry when he left his job as CFO of EMI Music in Italy to become the inaugural CEO of the SPL in 1998.

He spent four-and-a-half years there and was responsible for all administrative, organisational and football issues. He also became a Member of UEFA’s Professional Football Committee.

Today, Roger spends his time advising a variety of sport businesses, investing in tech and media start-ups, and is the Chairman of publisher GiveMeSport, a go-to destination for sports news, opinion and features.

On the podcast, Roger talks about why GiveMeSport's raison d'être has changed over the years; how start-ups go bad; why the club football elite is only going to get stronger - and at the expense of numerous former club giants; his future ambitions; and how he sees the sports digital landscape evolving.