Double Episode: English FA Special

SB Weekly returns on Wednesday with an FA special: a double interview with two former senior sports executives from English football's governing body.

Peter Daire (Group Head of Sponsorship, 2007-2014) and Jimmy Worrall (Head of Business Development, 1999-2001) both reflect on their time at the organisation, in addition to their careers in sport and opportunities in their respective positions as director of an agency and CEO of a sports industry event.

Peter discusses the ins and outs of setting up your own business, how generating value in sports sponsorship has evolved in the last decade and why too many rights-holders don't think enough like the brands they are trying to sell to. He also gives SB Weekly some details about a new education venture he is launching.

Jimmy talks about how and why he moved from selling pharmaceuticals into sport, why he turned his back on a career as a football agent and how he built Leaders into a must-attend event in less than a decade.

  Peter Daire (left) and Jimmy Worrall (right)


Peter Daire (left) and Jimmy Worrall (right)