This week's episode of SB Weekly features Mike Lee OBE, founder and chairman of VERO.
Mike has worked in strategic sports communications for over 20 years and has helped mastermind a number of bidding campaigns across the sporting landscape including London 2012 and most recently the FIFA presidential campaign of Gianni Infantino.
In the podcast, Mike reflects on:
- How telling the narrative of bid for a sports event or presidential position has changed over the last decade
- The negative reputation bidding has in the wider public
- Working alongside highly-respected UK politician David Blunkett before his move into sport
- Highs and lows in a career working with the likes of the English Premier League, UEFA, London 2012, Rio 2016 and World Rugby.