SB Weekly talks bidding with Mike Lee

This week's episode of SB Weekly features Mike Lee OBE, founder and chairman of VERO.

Mike has worked in strategic sports communications for over 20 years and has helped mastermind a number of bidding campaigns across the sporting landscape including London 2012 and most recently the FIFA presidential campaign of Gianni Infantino.

In the podcast, Mike reflects on:

  • How telling the narrative of bid for a sports event or presidential position has changed over the last decade
  • The negative reputation bidding has in the wider public
  • Working alongside highly-respected UK politician David Blunkett before his move into sport 
  • Highs and lows in a career working with the likes of the English Premier League, UEFA, London 2012, Rio 2016 and World Rugby.