The quest for a 'Twenty20' version of golf could finally reach a landmark stage in the next 12 months according to Brendan Taylor, Senior Vice-President at sports agency Wasserman and its Head of Golf for Europe, speaking in this week's edition of the SB Weekly podcast.
A shorter-form of golf that will increase the appeal of the sport outside its traditional fanbase has been talked about in golfing circles for a number of years. However, formats likes PowerPlay Golf - which launched to great fanfare in 2011 - have never managed to take-off.
"A challenge we face as a sport is leisure time decreasing; 72-hole strokeplay is a good and exciting structure - we don't need to change that...I just think we need to have some additional events to attract new audiences and enable the masses to play in a short space of time," he said.
"Everyone's looking for golf's version of Twenty20 cricket and I'd love to see a new form of the sport. There are some exciting new concepts and ideas that are probably coming on board either this year or next - and we are certainly looking at that area from a company perspective."
Taylor has worked in golf for over 15 years, and for just under 10 of those he was at IMG, where he was Vice-President and Head of Recruitment for Europe. He was poached by Wasserman in 2008 to join its burgeoning golf division that now represents the likes of Jason Day, Rickie Fowler and Zach Johnson.
In the podcast, Taylor also explains why Wasserman Golf is expanding from athlete representation into other areas of the golf business, and reflects on the challenges working closely with the sport's biggest stars.