Richard Berry, Head of Commercial at the Williams Martini Formula One Racing team, is the feature interview on this week's SB Weekly.
Richard is one the most experienced commercial brains in F1, having had - in addition to Williams - stints in the commercial departments at Honda, Brawn and Mercedes. He’s also turned his hand in the business of football, as Head of Partnership Sales at Manchester City and Chief Commercial Officer of Rangers.
Richard joined Williams in April 2015 after a short period at the Premier League assisting with the search for new commercial partnerships.
In this week's episode, available on Wednesday August 10, you can hear Richard discuss:
How F1 is successfully opening up more to B2C sponsors
The work Williams is doing, both online and offline, to expand its fanbase
The challenge F1 faces keeping the sport's fanbase engaged as the media landscape continues to fracture
New ideas he brought back into F1 following his stint working in football
What football rights-holders can learn from the commercial approach in F1
Why he moved to Manchester City as Head of Partnership Sales, where he helped build the commercial plan for global football domination.