Tired of the same-old roundtable discussions and boring conference panel sessions? So are we.
That's why in 2017 we're launching No Holds Barred - a unique debate platform for the business of sport.
Supplementing existing one-to-one SB Weekly interviews with leading executives from the global sport business, No Holds Barred is an extended monthly podcast presented by regular SB Weekly host Matt Cutler.
In each episode, Matt will be joined in a recording studio by three guests, all eager to discuss and debate three hot topics for the sports industry.
The rules are simple: each guest has exactly one minute to express their view on an industry trend, approach, opportunity or challenge.
This passionate, 60-second pontification will then be argued, questioned and disputed by our studio guests. Remember, it's called No Holds Barred for a reason: no topic, or outlandlish opinion, is off limits - so expect the debate to get heated.
And given we work in sport, there has to be a winner: the guest who argues their own case or disputes a fellow guest's case the best will be crowned No Holds Barred episode winner*.
Details of the first No Holds Barred podcast - downloadable this month - will be released in due course.
*There won't be a prize. Just industry kudos