No Holds Barred is the podcast from SB Weekly where three leading sports executives reveal their industry bugbears, question accepted wisdom, and try to make sense of the major developments currently impacting the global business of sport.
This month's edition features Murray Barnett (Chief Commercial Officer at World Rugby - centre), Steve Martin (Global CEO of M&C Saatchi Sport & Entertainment - right) and Roger Mitchell (Founding CEO of the Scottish Premier League - left).
Topics discussed include:
- Why professional football leagues, clubs and players should be up in arms over the 48-team FIFA World Cup
- Exactly what's stopping some sports sponsors move from counting logos to a more sophisticated ROI model
- How the European Rugby Champions Cup needs to go back to the drawing board with its commercial model.